IBSMA, International Business Software Managers Association, is an international association of business-focused software asset management (SAM) professionals working together to develop and promote software asset management (SAM) best practices and address issues of common concern. More than 2,400 IT professionals around the world belong to IBSMA, representing medium-size and large organizations. Industry members include 19 well-known software and IT service companies. IBSMA produces conferences and seminars, publishes books, magazines and guide, and conducts research on best practices and industry trends. IBSMA and its members have been instrumental in the development of SAM standards.