Salesforce acquires user experience design agency Sequence

Salesforce has acquired Sequence, a user experience design agency based out of San Francisco and New York. Sequence works for clients such as Best Buy, Apple and Google. As part of Salesforce, the team behind Sequence will help enhance Salesforce’s experience design capabilities, helping companies use the power of design to better connect with their customers. 

The news was announced by Sequence on its blog. “Over the past 11 years, we’ve had the incredible opportunity to work with some of the world’s best-known and most innovative companies. Our mission has been to lead design-driven transformation by creating innovative digital products and connected customer experiences”, Jojo Roy wrote. “We look forward to continuing that work at Salesforce. Once the transaction closes, we’ll enhance Salesforce’s experience design capabilities, helping companies use the power of design to better connect with their customers in entirely new ways.”

“This is a momentous new chapter for Sequence, and we are grateful to our many clients, partners and the amazing team here for helping get us to this exciting point. We look forward to continuing this journey with you.” The financial terms of the deal are not disclosed. 

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