Oracle integrates Oracle Marketing Cloud with LinkedIn Campaign Manager

Oracle announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager, a new targeting capability within LinkedIn’s recently announced product called Matched Audiences. With this integration Oracle wants to help marketers generate high-quality leads at scale and maximize the ROI of lead generation campaigns. This new product integration enables Oracle Marketing Cloud customers to integrate data from more than 467 million LinkedIn users into existing marketing campaigns to reach and engage their ideal buyers on LinkedIn.

Marketers need to be able to deliver personalized experiences at scale in order to increase conversion rates and accelerate sales. With the new product integration between Oracle Eloqua, part of the Oracle Marketing Cloud, and LinkedIn Campaign Manager, marketers now have the power to seamlessly nurture leads using LinkedIn Matched Audiences. The product integration enables marketers to personalize and orchestrate campaigns across multiple channels including email, websites and digital ads in order to engage the right audience at the right time in the buyer’s journey.

Reaching the audiences that matter most to the business
“At LinkedIn, we strive to equip B2B marketers with the tools and insights that they need to reach the audiences that matter most to their business,” said Russ Glass, vice president of product, LinkedIn Marketing Solutions. “Matched Audiences gets us closer to that goal by enabling us to give marketers custom ways to combine LinkedIn’s powerful professional data with their own first-party data. Our product integration with Oracle was key to helping make that happen for Oracle Eloqua customers.”

The integration also empowers marketers to enhance their Account Based Marketing (ABM) strategies. Marketers can leverage the powerful insights delivered by the new integration to help convert unknown prospects into known buyers, retarget buyers with relevant digital ads, and enrich buyer profiles and optimize digital ad spend on LinkedIn. This enables marketers to increase conversion rates and accelerate sales.

Measuring the impact of marketing campaigns
“We are focused on empowering marketers with the data they need to inform, measure and maximize the impact of marketing campaigns,” said Laura Ipsen, general manager and senior vice president, Oracle Marketing Cloud. “LinkedIn is the world’s largest professional network and by enabling marketers to seamlessly integrate data from more than 467 million LinkedIn users we are able to provide powerful customer insights that can transform lead generation campaigns. The new product integration between Oracle Eloqua and LinkedIn Campaign Manager can ultimately help marketers enhance the customer experience and increase revenues.” 

Oracle Marketing Cloud is part of Oracle CX Cloud Suite. Oracle CX Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. The Oracle CX Cloud Suite includes Oracle Commerce Cloud, Oracle Marketing Cloud, Oracle Sales Cloud and Oracle Service Cloud.

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