Oracle buys digital measurement cloud company Moat

Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Moat will remain an independent platform within Oracle Data Cloud, providing measurement, analytics and intelligence to large brands including Nestle, Procter & Gamble and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat and YouTube. Moat’s enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions.

Full suite of targeting and measurement solutions
“I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud,” said Eric Roza, SVP and GM of Oracle Data Cloud. “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”

“It is with great enthusiasm that we join forces with Oracle Data Cloud,” said Jonah Goodhart, CEO and Co-Founder of Moat. “When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”

0
Your rating: None

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <br><p>
  • Lines and paragraphs break automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Recent comments
  • Wouter Hoeffnagel
    National Management & IT Symposium: creating order in complex problems
    .
  • Alejandro Debenedet
    Video ITWNET Round Table: ‘Digital sandbox makes innovation possible’
  • Maryann Farrugia
    Two-fifths of IT professionals consider IT organization ready for digital business
  • Alejandro Debenedet
    UK Government websites fail to meet plain English guidelines
  • warren wilkins
    Is my ITIL V2 Service Master certification garbage now?